Exclusive offer for Friends of the Chifley Research Centre
The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia by Stephen Mills
Only $24.99 (usually $29.99) including free postage
A behind-the-scenes look at professional political campaigners and the inside workings of political parties.
Stephen Mills, a former speechwriter for Bob Hawke, conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day.
Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets.
The Professionals shows political parties as they have rarely been seen before – from the inside.
Offer available until Friday 29th August 2014.