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Why everyone is addicted to Wordle

With no promotion or monetisation, Wordle has grown a player base of over two million in a little less than three months. But what is it about this humble word game that has so many people addicted?

The Culture is back for 2022! And to start things off, we’re putting the magnifying glass over a game that has taken the internet by storm.

With no promotion or monetisation, Wordle has grown a player base of over two million in a little less than three months. But what is it about this humble word game that has so many people addicted?

To help unpack where Wordle came from and how it operates in a social media landscape, games reporter for Screenhub and regular games critic for The Saturday Paper, Jini Maxwell, joins The Culture this week.

 

Guest: Jini Maxwell, games critic for The Saturday Paper.

 

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