Dogs of War
By Charles Firth
In the advertising business, there is a phenomenon called the Puppy Dog Effect. When a firm is pitching several different concepts for a television commercial, they will often slip footage of a puppy dog into the mock-up of their favourite idea, even if the product being advertised has nothing to do with puppy dogs. The ad with the dog invariably receives the most positive response from focus grou
Society of Birds
By Don Watson
EE Cummings prayed that his heart would always be open to little birds. My family, the maternal side especially, has always shared some of his sentiment. It goes back to the clearing of the forest. As the trees went, the little birds came and dwelt in the hydrangeas under the window. Fantails, wagtails, blue wrens, scrubwrens, honeyeaters, eastern rosellas, finches, silvereyes, robins, thornbills,